When it comes to Internet marketing there are two questions to consider… do I hire an Internet marketing company or can I do it myself? But before you can begin implementing marketing and advertising you need to know your product or service very well. You also need to know who your target market is before you spend a dime of your money. That is why it is very important to consult an Internet advertising agency or advertising agency. A lot of Internet marketing companies offer free consultations whether by phone, in person or through web presentations. It is best to get the advice of three advertising companies before making a decision.
Internet companies have great insight and can provide you a road map for marketing and promoting your product or service. If you decide to hire an Internet advertising firm to do your marketing, make sure you keep a detailed journal of the successes and failures of your campaign. Your marketing consultant or agency will be pleased to see your involvement with your campaign and will go the extra mile to provide you results (whether good are bad). Now you have met with an Internet advertising company, your eyes should be open to a variety of internet advertising solutions. If you apply these 3 internet advertising tips, your company should see a substantial increase in revenue.
Search Engine Optimization (SEO)
Your internet advertising company’s first priority should be optimizing your website. There are 2 ways to optimize your site. There is on-page and off page optimization. On-page optimization is the process of creating great content, strong page titles, keyword-rich descriptions and strong keywords pertaining to your industry. On-page optimization also consist of using header tags (h1, h2, h3, etc…) and bold text correctly on your website. These are just a few of the on-page optimization rules necessary to rank well in the search engines. Off-page optimization is done through backlinking using blogs, articles, relevant business directories and link exchange.
Search Engine Marketing (SEM) also known as Pay Per Click (PPC)
Depending on your industry, your internet advertising company should also incorporate pay per click marketing. One of the first questions I would ask your internet advertising company about is negative keywords. If your marketing company doesn’t understand or know about negative keywords, RUN! This decision will save you money in the long run.
Pay Per Click marketing has been around for a long time and is here to stay. What has changed is Google has made it a lot easier for an inexperienced person to use PPC to market a product or service. Google has tons of free information and tools available for first time PPC users. If you search “Google keyword tool” the very first link you will see is the Google AdWords tool. Google AdWords tool should be the first tool you should learn before you invest any money into pay per click.
It doesn’t matter what industry you are in, video marketing will work for you. YouTube though not a search engine has started generating a ton of targeted traffic. One thing to remember about video marketing is, if you apply the same on-page and off-page optimization techniques as with website optimization, your campaign will be very successful. There are many free tools available to create your own business video or you can get your internet marketing company to do it for you.